Interview Thank-You Letters, a Simple Branding Strategy for Job Seekers

It’s a fact that the process of job-hunting is essentially a marketing exercise, where, with all other things being equal, the most strategic marketer will win the job.

The competition for good jobs is tough; and with many excellent applicants competing for a limited number of jobs, it’s crucial to the success of your job search marketing plan that you make the most of every opportunity to stand out from the competition.

An easy way to build your brand in the eyes of your interviewer or interview panel, but surprisingly, one that is followed by very few job applicants, is to follow up each interview you attend with a simple thank-you letter.

Apart from demonstrating your knowledge of workplace etiquette, following up an interview with a thank you letter can be used to reinforce your position as the outstanding candidate in a number of other, less obvious ways. You can use a thank-you letter to:

Focus the thoughts of the interviewer or panel on you
Highlight the areas in which you can value add to the job and
Mention anything you forgot to discuss at interview

Thank you letters should be succinct, and strategically written; three paragraphs are adequate. Your focus in drafting the letter should be on reinforcing your message about why you are the best applicant and what you can bring to the organisation.

The first paragraph should be used to thank the interviewer or the panel for the opportunity to attend the interview. In the next paragraph, you should reiterate the areas in which you could value add to the position, and you could also include any relevant information you forgot to mention at interview. The last paragraph should thank the interviewer or panel once again and indicate that you are looking forward to hearing from them in due course.

While some consultants suggest that you should send a thank you letter to each member of an interview panel, I disagree. I believe it is more professional to write directly to the Chair, because that demonstrates a stronger understanding of Australian corporate protocols than writing directly to panel members. Also, the impact of a thank you letter is somewhat lessened if everyone on the panel receives an identical copy.

Should you send a thank you letter after second and subsequent interviews? Yes – the content of your first thank you letter could have been one of the elements that helped to swing opinion in your favour. Subsequent thank you letters should be tailored to the interviews to which they relate, because each preceding letter is likely to be included in your interview file and will be read by future interviewers and panellists.

It is best to send a thank-you letter as soon as you are able after an interview, so that it is received preferably within 24 hours and definitely within three days of the interview, as the decision making process could be well underway by then.

As a job seeker in our competitive employment market, can you afford not to use every means at your disposal to differentiate yourself from your competition? Try sending a thank you letter after your next interview – it could make all the difference!

Social Media Branding Strategy: Using “Touch Points” to Create Strong Brands

Social media creates modern, world class brands. These brands are created because social media allows a marketer to engage customers over many “touch points”. These multiple touch points allow brands to become “friends” with their customers and to create personal relationships with customers. The creation of these relationships is the way that a modern brand is created. This is the change that social media has brought to modern marketing. As a poll conducted by The Economist in April, 2009, tells us, “People no longer believe in advertising any longer–they believe in their friends”. Creating a brand is done by developing a friendship with an organization’s customers. How is this done? It is done by the use of multiple touch points. How does a marketer use “multiple touch points”?

To answer that question we have understand the nature of Social Media. Social Media has created a “perfect storm” for a marketer. To create strong brands a marketer needs scale and a presence. To create a world class brand, a marketer needs a lot of customers, and they need a place where they can meet that huge number of customers. Social media platforms allow a marketer to do this. Approximately ¼ of the world’s population belong to a social media platform. Facebook, if it were a country, would be the fourth largest nation in the world. Many of these platforms are integrated with one another. Five billion impressions are shared by consumers online annually about products and services according to Josh Bernoff and Ted Schadler, Forrester Research analysts. This means that social media platforms provide a common meeting place for a great many people to meet and to communicate.

Scale and platform has changed how people, especially people in a global economy, communicate. In new media, brands are created when one person communicates to another person, usually their friend about a product and its benefits. “Friends” have a conversation and brands are recommended. This recommendation among friends creates world class brands. Social media has evolved modern marketing from a “push” world, in which products are produced and pushed on consumers to a “pull” world in which consumers dictate to marketers what the consumer wants.

Social media has created more touch points–places where marketers and consumers–“friends”–engage. This has changed modern marketing. New media can create and develop a brand overnight. Two primary examples are the Ford Fiesta and President Obama. No money was spent on an advertising campaign for the Fiesta. Ford created a social media campaign that lasted 6 months. This campaign involved many touch points. Instead of conventional advertising, Ford’s campaign revolved around posts, video, blogs, and texts. At the end of the campaign, the Fiesta possessed 38% brand awareness in its target market. In the first week that it was available, the Fiesta sold 10,000 units, an unusual number for a new car. In contrast, Ford had spent millions on a conventional advertising campaign, spread over 2 years for its Fusion. After all that expense, the Fusion had a little less than a 38% awareness number. In the case of President Obama, in early 2007 he was virtually unknown with no money, but he won the Presidential election in 2008. Social media branding does work. For a brand to be created, consumers have to know about the brand, and they must perceive it to be different from other products in its marketing space. They have to be convinced that the brand will add something significant to their life. To buy the brand, in a social media age, consumers have to be comfortable with the brand in the same way that they are comfortable with a friend. This is what happened in Fusion and in the Obama campaign. The key to social media branding is the wise use of touch points.

To create a modern brand, a marketer has to make their brand to become almost like a real person–a brand must be someone you can trust, someone you enjoy hanging out with. This is why multiple touch points are critical. The more contact that is made the more the consumers become comfortable with the brands. Branding a product is just like developing a friendship with someone. In our human relationships, the more we get to know someone, the more that we trust them. The more we trust someone, the more we are willing to overlook their shortcomings. In a group of people, we choose our friends, and we decide whom to hang out with, even though we know our friends have shortcomings. Our friends, in real life, have brands. We have trust for those people, so we develop relationships with them. This is how our brands are to be created in a social media age.

There are two sources that do a good job in explaining the dynamic of this trust building and how it relates to modern marketing. The June 2009 issue of The McKinsey Quarterly, written by David Court, Dave Elzinger, and Susan Mulder, describe “The Consumer Decision Journey”. The Harvard Business Review of 12/10, written by David Edleman, explains the use of multiple touch points in an article entitled “Branding In the Digital Age”.

“Touch points” are those precious moments when a marketer meets a consumer, just when a purchasing decision is going to be made. This is the tool that social media gives to a marketer. Social media is marketing in real time. Social media allows a marketer to know just when a customer is going to make a purchase. Social media has allowed the conversation between two “friends” (brand and consumer) to evolve from a one way conversation (conventional advertising–old media) to a two way conversation (new media)

A successful brand becomes a “friend” to a customer. Friend consumer tells friend brand exactly when the consumer wants to buy. The friend brand makes the purchasing experience as easy as possible. Through constant conversations on a social media platform, a brand is able to reach consumers in the right place, at the right time, with right message.

In new media, just as in old, brand awareness is a critical element in the ultimate buying decision. When a purchasing decision is going to be made, many times a consumer will begin the search focused on several different alternatives. These initial brands can be up to three times more likely to be purchased eventually than the brands that aren’t in the original consideration. This is why touch points are so critical to whether or not a product is bought and branded. Touch points constantly create brand awareness. In old media there are only a few touch points, mainly created through advertising. In new media, there are many touch points, and these touch points come from places with a great deal of credibility–your friends and family. In social media the touch points– texts, videos, posts, and blogs– are fun things. They come from friends and family of the consumer. New media touch points make a great impact on a consumer. It is for this reason why the Ford Fiesta gained a 38% awareness level in just six months with no formal advertising. In old media, unless a consumer is actively shopping, the advertising may be wasted money.

This is in contrast to New Media. On a social media platform, a brand and a consumer are in constant contact. What happens when something triggers the impulse to buy? Those constant experiences through multiple touch points seal the deal because now a marketer knows precisely when a consumer wants to buy. In New Media, marketing is now in real time. This is a change in the dynamic of how products are marketed, branded, and bought. In old media, the marketer reached out to the consumer, through traditional advertising. In new media, consumers reach out to the marketer to create the brand. When a consumer wants to know about a brand, they now go to a Facebook page, access information, and read the “comment” section to get an idea of the quality of the product. The “advertising” is from peers–people who have already used the product.

The consumer is now in control. To create a relationship and brand, the marketer must create a conversation through a social media platform that the marketer has no control over. This conversation can only be created if there is engaging content to share with the consumer. People don’t want to converse with people who are dull or who add nothing to their lives. Engaging, two-way content is only way that a modern brand is going to be created.

The researchers at McKinsey found that 2/3 of the touch points during the active evaluation phase involve the consumer-driven marketing activities, such as Internet reviews, and word-of-mouth recommendations from friends and family, as well as the platform interactions and recollections of past experiences from a peer group in the “comment” section. The greater the number of touch points, the greater the chance a product will be purchased and a brand created. The greater the number of touch points the greater the chance that a consumer will get the right information at the right time.

Marketers create brands through multiple touch points, by taking part in conversations with consumers about brands, creating compelling content, and listening to “friends” as they “converse”. This use of multiple touch points is the means by which President Obama created the brand that he needed to win the Presidency in 2008. It is the use of touch points that allowed Ford to sell 10,000 units of the Fiesta in its first week of availability, although Ford had not invested any money at all in traditional advertising.

Using social media to create multiple touch points creates a process for branding in the New Media age.

• Evaluate the brand

• Buy

• Advocate the brand to other people

• Bond with brand as you would with a friend

The bonding stage is when the brand of a product is firmly placed in a consumer’s mind. This is the final result of having many touch points created by social media strategy.

Dean Hambleton

Deanhambleton.blogspott.com

http://www.deanhambleton.blogspot.com

Have I helped you understand social media a little better. If so, please get into contact with me. If you feel I can help you’re organization, please get in touch with me. Please read my blog and post comments. Thank you again for reading my article.

The New Marketing Branding Strategy of the Future – NSP (Need Selling Proposition)

In the early 1940 a new marketing concept that was first proposed by Rosser Reeves of Ted Bates & Company. This theory states that campaigns that make unique propositions to the customer will convinced them to switch brands. This is a very logical way of thinking. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects. These UPSs was used as a basis for their marketing campaigns by many businesses.

Emotions (with logic of course) are an effective marketing strategy for the purpose of shifting consumer buying trends. It is known that some people buy emotionally and justify it with reasons. The Use of emotional appeals in the advertisements is sometimes known as emotional selling proposition (ESP). This theory has evolved in the 60’s. Since then much other marketing branding strategy has appeared; OSP (organization selling Proposition), BSP (branding selling), MSP (me selling – putting the consumer in front) and in 2000 there was HBP (holistic buying).

All these theories are very diversified much similar to the human condition. There is no one why of branding you products or services, it depends largely on the potential consumer profile. But with all these branding strategy there is one common thread. They all address the consumer needs (N). So in this respect if you can tap into your potential client need you can develop a compatible marketing strategy to fit your market.

Today marketing experts say that you have to have one strong brand name, but your market has different needs that are changing with time. NSP (need selling Proposition) allows companies to be more flexible with their branding and marketing thus encouraging companies to always know their customers. Need (N) are the bases of all human actions, whether it be the need to eat, drink, love, accumulate knowledge or just have fun. If you are acting in a certain way it is because you want to fulfill a specific need at that moment that will change the minute it is met. Most needs are spiral shape action where they need to be met again in the future, near or far and not always in a same way.

By knowing this we need to change our branding and marketing strategy as often as our consumers changes their needs. So we can maintain the loyal base that our brand is based upon. Marketing strategy has changed through the years, people have changed as much. NSP is the future of selling.

Exsellent Solutions is a business development and consulting service company. With a vast experience in market expansion in Israel, our distribution services we will be able to incorporate and develop your brand into the Israeli market. Our representative services will increase your exposure and increase your profits.

Personal Branding Strategy – Create a Powerful Brand Using the Ancient Power of Brand Archetypes

Have you ever felt that the people you are marketing to don’t “get you” or understand you?

Or, maybe you know you’re not communicating the “right” message to your target audience, but you’re not sure how to change your message, or what it should be.

The problem in both above instances could be you’re not harnessing and using the power of ancient archetypes in your personal branding strategy.

To help explain the concept of ancient archetypes…

Have you ever noticed certain brands, advertisements, movies, or celebrity personalities seem to instantly connect with you? Without you even realizing it, these brands are communicating a story and meaning to your soul it is already deeply familiar with.

Research in the marketing field indicates that the most powerful brands consistently embody the persona of ancient archetypes. Which ancient archetype you embody is the first thing you must do before you begin developing a personal brand identity.

So, what is an ancient archetype?

Archetypes are believed to be universal, mythical characters that live within the collective unconscious of people all over the world. By symbolizing our core human desires, archetypes can evoke strong, deep emotions that everyone can connect to, and understand.

Examples of powerful brands that stir our emotions are Coke, Nike, Marlboro; movies such as Star Wars, and E.T. The Extra Terrestrial; and personalities like Jackie O., John Wayne, and Lady Di. These “brands” have captured and held the imagination of the public. Why? Because they represent something soulfully and deeply familiar to us.

The twelve ancient archetypes are the:

1. Creator

2. Caregiver

3. Ruler

4. Jester

5. Regular Guy/Gal

6. Lover

7. Hero

8. Outlaw

9. Magician

10. Innocent

11. Explorer

12. Sage

Each of these archetypes possess powerful identities that signal the fulfillment of basic human desires and emotions, and releases deep emotions and yearnings within us. Scientific research signals the missing link in successful marketing and branding is a lack of understanding of archetypes, and the power they possess.

During the recent development of my own personal branding strategy, I focused on researching and studying the twelve ancient archetypes to determine which one resonated with me most. After my study, I determined the ancient archetype that best describes me is the Ruler. Well-known Ruler brands are Saab, Ralph Lauren, Fortune, and Microsoft.

The Ruler archetype is known as the leader, and desires control; it also seeks to create prosperity and success, and to make order out of chaos. The ruler identity is right for a brand if it is:

– A high status product

– A product to help people get more organized

– A product at the moderate to high price range

Knowing this type of information helps to create a personal branding strategy that is consistent with the attributes and values of the brand, as well as identify the words to use to market the brand.

By using the ancient power of archetypes when branding your business, you will immediately make your marketing easier, and you’ll feel more confident because you’re authentically communicating who you are. This message of individuality and expression is so powerful, your ideal client will intuitively understand you, and be attracted to you.

A branding strategy, using archetypes, allows your audience to dive deep into the heart and soul of who you really are.

Whether you are developing your personal branding strategy for the first time, or rebranding, using ancient archetypes will separate the ordinary brands from you—the extraordinary brand. Use the power of ancient archetype to develop a powerful personal branding strategy to tell your brand’s story.

A Branding Strategy is Crucial to Compete in Today’s Market

Effective marketing encompasses a wide variety of strategies, including online marketing, social media, and advertising, however, without a solid branding strategy most marketing efforts will fall flat. A branding strategy will provide a foundation for a successful marketing campaign, giving it direction and substance, so that the marketing message hits the target audience.

Branding is the whole message prospects and customers receive about your business. It’s the conveyed personality, mission statement, logo, slogans, customer service style and employee perceptions all rolled up into one. Anything your business does or creates ties into branding.

When it comes to standing out among your competitors, few things are as important as a branding strategy. A cohesive brand that you consistently weave throughout all of your business messages and practices positions you in the mind of customers and prospects. When they see a certain image, hear a certain message or even see a certain combination of colors, your company should come to mind. This is branding strategy at its finest.

Achieving the Competitive Edge with a Brand Strategy

The competitors in your niche are likely fighting for the very same customers as you are. They may have the same products and even a have a similar customer service style, but you can still outplay them and win the loyalty of paying customers when you focus on creating a branding strategy that sticks in the minds of your target audience. Even if your business is competing against bigger businesses with larger budgets, you can rise to the top of the niche when you make branding a focal point of your business plan.

Not only can a solid branding compel customers to choose your business over another, but it also has the potential to increase the amount of money they are willing to spend on your products and services. A business possessing a consistent branding strategy increases its perceived value; customers see the business as being a step above the others, so they are willing to pay more for that extra value.

Cohesion is essential to a strategy, but even more important is that the brand connects on an emotional level with the target audience. Loyal customers are created when they experience a connection or relationship with a business that sticks with them and resonates with them on a personal level.

Because a brand strategy is so important to a business’s success it makes sense to contribute time and money to creating the best strategy possible. Consider enlisting the help of marketing experts who understand your target market and know what it takes to develop and promote branding throughout all aspects of your business’s communications and day-to-day functions.

A proper branding is so much more than a logo or a slogan, therefore, it requires more expertise than a graphic designer or advertising professional can provide. Think of this branding strategy as the lifeline for your business-running through each and every component from the way you greet customers to the way you package products. Then, seek out professional marketing solutions that take this holistic approach to marketing.

Advantages of Real Estate Investing

Investing in real estate is as advantageous and as attractive as investing in the stock market. I would say it has three times more prospects of making money than any other business. But, But, But… since, it is equally guided by the market forces; you cannot undermine the constant risks involved in the real estate. Let me begin discussing with you the advantages of real estate investments. I found the advantages as most suited and really practical.

Advantages

Real Estate Investments are Less Risky

As compared to other investments, less of misadventure is involved in a real estate property. I will not get away from the fact that just like any investment you make; you have the risk of losing it. Real estate investments are traditionally considered a stable and rich gainer, provided if one takes it seriously and with full sagacity. The reasons for the real estate investments becoming less risky adventure primarily relate to various socio-economic factors, location, market behavior, the population density of an area; mortgage interest rate stability; good history of land appreciation, less of inflation and many more. As a rule of thumb, if you have a geographical area where there are plenty of resources available and low stable mortgage rates, you have good reason for investing in the real estate market of such a region. On the contrary, if you have the condo in a place, which is burgeoning under the high inflation, it is far-fetched to even think of investing in its real estate market.

No Need for Huge Starting Capital

A real estate property in Canada can be procured for an initial amount as low as $8,000 to $ 15,000, and the remaining amount can be taken on holding the property as security. This is what you call High Ratio Financing. If you don’t have the idea as to how it works, then let me explain you with the help of an example. Remember that saying… Examples are better than percepts!

Supposing, you buy a condo worth $200,000, then you have to just pay the initial capital amount say 10% of $200,000. The remaining amount (which is 90%) can be financed, against your condo. It means that in a High Ratio financing, the ratio between the debt (here in the example it is 90% Mortgage) and the equity (here in the example it is 10% down payment) is very high. It is also important to calculate high ratio mortgage insurance with the help of Canada Mortgage and Housing Corporation (CMHC). If needed, you can also purchase the condo on 100% mortgage price.

Honing Investment Skills

A real estate investment, especially when you buy a condo for yourself, will be a pleasurable learning experience. It gives you the opportunity to learn and when I went ahead with my first real estate property, I was totally a dump man. Ask me now, and I can tell you everything, from A to Z. Necessity is the mother of all inventions. I had the necessity to buy the property and so I tried with it, and I was successful. I acquired all the knowledge and skills through experience of selling and purchasing the residential property. Thanks to my job. It gave me the experience to become an investor.

Not a time taking Adventure

Real estate investment will not take out all your energies, until you are prepared and foresighted to take the adventure in full swing. You can save hell lot of time, if you are vigilant enough to know the techniques of making a judicious investment in the right time and when there are good market conditions prevailing at that point of time.

You should be prepared to time yourself. Take some time out, and do market research. Initiate small adventures that involve negotiating real estate deals, buying a property, managing it and then selling it off. Calculate the time invested in your real estate negotiation. If the time was less than the optimum time, you have done it right. And if you end up investing more time, then you need to work it out again, and make some real correction for consummating next deals. You have various ways and methodologies, called the Real Estate Strategies that can make it happen for you in the right manner.

Leverage is the Right Way

The concept of leverage in real estate is not a new one. It implies investing a part of your money and borrowing the rest from other sources, like banks, investment companies, finance companies, or other people’s money (OPM). There have been many instances where people have become rich by practically applying OPM Leverage Principal. As I had discussed under the sub head – No Need for Huge Starting Capital, the high ratio financing scheme gives an opportunity of no risk to the lenders, as the property becomes the security. Moreover, in case the lender is interested in selling the property, the net proceeds resulting from the sale of the property should comfortably cover the mortgage amount.

Real Estate Leads For Realtors

Because real estate prices have dropped quite a bit, the potential commissions that real estate agents and brokers could earn have also dropped. But the drop in commissions can be more than offset by the amount of properties that can be sold. And getting quality real estate leads is one of the keys to making this a reality for real estate professionals. This is because there are so many more properties on the market now than there were before the bubble burst.

The rise in the number of homeowners who are underwater on their mortgages has increased so much that a very large number of them have decided that they cannot afford to stay in their homes. They would rather sell their home and buy a comparable home for a much lower price, and take the loss so that they can improve their cash flow situation by having a lower mortgage payment each month. And since there is no shortage of properties to buy, these people had no problem finding a suitable home for a good price.

And another result of the rise in available properties is that more and more people are becoming first-time homeowners. Since prices on homes are falling, more and more people are able to afford a home for the same amount they are currently paying in rent. So the logical choice for these people is to buy a house rather than continuing to rent.

These factors all lead to one thing – a higher need for real estate agents to help the buying and selling of all of these properties. Therefore, even though prices have fallen, the quantity of available properties, buyers, and sellers has raised which more than makes up for the lower prices in terms of how much a given real estate agent could make in the current real estate market. And as we all know, the more clients a real estate agent has, the more properties they’ll sell and the more money they’ll make.

The problem comes in when a real estate agent has already gone through their current client list. The best way for them to get more clients is to somehow obtain more real estate leads. Not only do they need more leads, they need high quality leads if they are going to be successful in converting a high number of them into clients who actually follow through on buying and/or selling one or more properties.

So how can you get more real estate leads? There are of course many different ways. These include buying them from an agency that offers them, advertising, subscribing to lead generation websites, developing and keeping current your own real estate website that draws potential

clients to it, and best of all by getting them through your own network. There are undoubtedly other ways of generating real estate leads as well, but these are the most common methods – all of which have proven to work to a certain degree.

One of the easiest ways to get real estate leads is by purchasing them. There are companies whose sole purpose is to find people who want to buy or sell a property. They then sell this information to people who are willing to pay for it. So if you are a real estate agent looking for real estate leads and either don’t have the time to find your own, or simply don’t want to, then this may be a good option for you.

There are two different major ways to do this. You can purchase the real estate leads from a company as a set of data that you will get in the form of a list or spreadsheet. Then you will need to start sifting through them and using the data available to qualify and categorize them yourself. And after that, it’s time to start making calls to find out they are valid leads or not.

The other way of purchasing real estate leads is by subscribing to a real estate lead generator website that will send you much smaller lists of leads on a regular basis. This can be nice because the information is likely to be much more current than buying a single very large list of leads. But this also means that there are fewer to work with so it doesn’t give you as much freedom in terms of choosing who to contact first.

Purchasing real estate leads or subscribing to a lead generation website can also be expensive. This can be a very bad thing since the whole intent of buying leads is to find clients, sell properties, and make commissions, if the leads that you buy don’t turn into commissions. In that case, not only did you not sell any properties (or many properties), but you wasted money on worthless information, and you wasted time contacting worthless leads when you could have been working on finding good real estate leads instead.

Another way to generate real estate leads is by advertising. If you are a real estate agent, broker, or business person, advertising your services may be a good way to generate real estate leads. This type of lead generation is great because rather than you doing the work to find people who want to buy or sell a property, the tables are turned and they come looking for you instead.

In addition to having people try to find you instead of you trying to find them, there is another benefit to advertising to generate real estate leads. The people who are trying to find you are already definitely interested in buying or selling a property. This means that you don’t have to worry about whether they are going to turn out to be qualified leads or not, because they definitely will be.

A similar way to generate real estate leads by advertising which can be even more effective than simply advertising on a billboard or in the paper is by setting up your own real estate website. Websites are surprisingly inexpensive to have hosted, and having one developed for you doesn’t have to be expensive either. And if you learn the basics of website development, you’ll be able to maintain it by yourself after it’s been set up so that you can always keep it current.

The reasons to keep your website current cannot be understated. First, you have to keep it updated with the properties you are trying to sell so that the people who visit your website will have something to look at – and since this list of properties will be changing frequently as your client list grows and changes, you’ll need to change your website often to incorporate the new properties and eliminate the ones that are no longer available.

A second reason for keeping your website updated on a regular basis your page rank will grow higher. Search engines use a number of factors to determine how relevant they are to certain keywords, and where to display them in a list of search results. And one of the biggest things that moves a website toward the top of the list is it’s page rank, which is greatly affected by how active and how current the website is. So the more often you update your website, the higher its page rank will be, the higher it’ll show up in search results related to real estate keywords, and the more visitors you’ll get to your site.

Once you get visitors to your site, you’ll be getting the exposure you want to potential clients for free. They can stay on your site for as long as they want to and look at as few or as many properties as they want to. And you don’t have to do anything in order to help them. In fact there could be thousands of people all on your website at the same time. That is something that you would not likely ever have the opportunity to do in person. This phenomenon is what is known as leverage, and leverage is what can turn a small business into a fortune 500 business in short order when managed correctly.

The best way to do real estate lead generation also happens to be one of the most difficult – at least in the beginning. The method of finding leads is by building a very large network, and using it. This is one of the best ways to get leads because it is one of the most surprisingly effective ways. But unfortunately, it’s also one of the more difficult ways to start, and takes a while to yield significant results.

The first thing you’ll need to do is to start building your network. And it’s not that you just need to start building it, you need to intentionally focus on building your network each end every day, no matter where you are or who you’re talking to. This is because for most people, networking does not come naturally.

If you are like most people, you are probably somewhat shy and don’t make it a point to intentionally meet and talk to new people on a regular basis. But if you want to build a network, you’ll have to do exactly that. This is something that can come as a challenge to say the least, both emotionally and technically, but it is well worth the effort in the long run.

It can be emotionally difficult because a large part of building a large network is dealing with rejection. And if you want to build a large network quickly, you’ll have to deal with a lot of rejection each and every day. Too many people, being rejected is taken personally and it ends up wearing them down so that they eventually give up before they gain the benefits that building a large network provides. But if you can learn how to not take rejection personally, you’ll succeed where so many others have given up and failed as a result.

And networking to generate real estate leads can be done almost anywhere. When you need to put some gas in your car, park on the other side of the pump from someone who’s already there and try to strike up a conversation where you’ll be able to tell them that you’re in the real estate business and can help them or anyone else they know who may be looking to buy or sell. And if you’re really serious about it, you may want to only get $10 or some other small amount of gas at a time so that you’ll need to go to the gas station more often and have more opportunities to network.

You can also build your network by meeting new people at any other place. You could talk to someone at the grocery store, library, church, waiting in line at the bank, or anywhere you are around other people for more than a few minutes at a time and starting a conversation wouldn’t be too awkward. It can be done anywhere, with just about anyone, at almost any time. And the more dedicated you are to it, the faster you’ll be able to grow your network and the better off you’ll be in the long run.

Some of the best ways to network are by talking to the people you already know. These are people who are already in your network, and you can use them to help you grow your network even larger. The most obvious way is to simply ask them if they are interested in buying or selling a property in the near future, and to keep you in mind if they are.

But another way to help you grow your network is to ask them who they know that may be interested in buying or selling a property. You are basically asking them for real estate leads using different words. You could ask them for the names and numbers of people who they know who may be interested in buying or selling a property, or you could ask them to give your contact information to the people they have in mind when you ask them that question.

It’s a great idea to have business cards with your contact information made up when you’re networking. That way you won’t have to rely on people’s memories which are definitely not the most reliable things when compared to something they can simply read from a card. Cards on the other hand make it so that the person you are giving your contact information to doesn’t have to rely on their memory, and it puts forth a more professional image as well which can only benefit you.

Real estate values have taken a dive and one of the results has led to there being many, many more properties on the market now compared to before the economy took a dive in 2008. This means that even though the prices are lower, the higher quantity of properties on the market make it possible to buy and sell more of them and make more money in commissions as a result which will more than make up for the decreased individual property values.

I order to sell more properties you must have more clients. And to get more clients, you need to have more real estate leads. These real estate leads can be generated in a variety of different ways, all of which can be useful to real estate professionals. Having reliable leads will definitely result in more clients, more sales, and more money made in commissions. Purchasing them, advertising for them, or getting them from your network is all great ways go get leads that all have their own strengths and weaknesses. Pick the one that will work best for you, and you’ll be on your way to making more money through real estate in less time that you think.